Sportsbet is an Australian betting brand that was founded in 1993. Its founder, Matthew Tripp, anticipated the boom in online and mobile sports betting that is now sweeping across the country. He also pioneered a variety of clever marketing techniques, including money-back specials and “justice” refunds, which have become the hallmark of the modern sports betting industry.

In order to make money on sports betting, it’s important to have a solid understanding of implied probability. It’s a measure of how likely it is that a bet will win or lose, without taking into account the bookmaker’s juice. The higher the probabilities, the more money you can expect to make on a bet. To calculate the probabilities, start by determining how much you’re willing to risk on a bet, then divide that amount by your bankroll to get the expected profit per unit bet.

Another way to find value on sports bets is to follow news about players and coaches. Many sportsbooks adjust their lines, especially on props, after this type of news. This can cause the line to move in your favor, and it’s a great way to find winning bets.

To take advantage of this feature, open a separate bank account for betting purposes and dedicate it solely to placing bets. It’s also a good idea to keep track of your bets by using a standard spreadsheet, so you can see your results and identify trends. This will help you improve your discipline and accuracy, which are both key to making money on sports betting.